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Daniel F. Zucker Ubiquitous Web Browsing (part 2)

Operating systems
(cont’d):


BREW is Qualcomm’s operating system that
will always support and is optimized for all Qualcomm devices that are expected
to be used widely in the smart phone market for some time. PalmOS will lose
market share since it is too much designed for very small foot print in last
generation PDAs. Daniel does not think they will be able to keep up with the
progress of the other, more sophisticated OSes.

One more note on Linux: it runs
currently on sharp and motorola and is currently especially big in China where
the government doesn’t like to be locked in by any single company. A good web
site is linuxdevices.com.

Processors:
ARM7,
ARM9, Intel’s Xscale, Texas Instrument’s OMAP, Renesas’ SH3 and SH4 Mobile, and
NEC’s V850. After listing all these processors, Daniel basically stated that
there is not much difference between these
platforms.

Technical
challenges:

(1) Conserve power! Battery
power has historically experienced linear growth which is too slow. This
limitation is going to be overcome by architectural innovations. (2) Time to
market is even more important than in the personal computing world. (3) System
performance optimization are going to take place primarily by improving
compilers. (4) Caching to overcome bandwidth limitations, (5) code compaction to
overcome limited system memory (me: but more energy-efficient MRAM will
alleviate space restrictions as well).

Daniel’s prediction for
2009:

The smart phone is going to be
marketed just like a garment. It’s going to be a fashion statement. The
dominating OSes will be Linux, BREW, and Microsoft. Voice entry will
revolutionize the utility of smart phones so the ease of use will be comparable
to cars. Smart phones will adopt the role of mobile
TVs.

Comments
(I don’t remember all of them but here is one that
stuck):
Privacy is an important concern to
customers and is fairly easy to insure. But the smart phone players are
investing much more R&D money into DRM which is much harder problem (and in
some ways is in conflict with cusomer privacy).

My thoughts related to this: I was surprised
that people still think that the killer app is going to be content consumption
instead of p2p communication. The Internet clearly shows that the Internet is
primarily used for RSS traffic to keep up with blogs, chats, email, and now
increasingly by MMS messages. But then again, Daniel works at Access, a browser
company and this was a keynote that are commonly used to create a space for
selling a company’s products.

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